Passion for print.
The most photographed generation of all time could wind up being the next Lost Generation.
Printing photographs is something I am extremely passionate about. Those who know me might say I'm a little obsessed, and with good reason. We are taking photos more than ever, but almost all are digital files. Very few tangible prints being produced.
We know that digital files are not safe with technology always changing and failing, yet we entrust our memories to clouds and USB drives. If you've ever lost the photos on your phone, you know the heartbreak I am talking about.
An entire generation is growing up without a printed, photographic record of their lives to pass on as our grandparents once did, and thus our stories will soon disappear.
There are great value and importance of printed photographs in our lives and for the generations after us. The history of where we came from, the legacy of our life and family will continue on for generations all thanks to the power of print. This is why we print.